How to Write Your Brand Statement

Bishop Partners - Wednesday, February 20, 2013

Your brand is the essence of your unique value in the marketplace.

By realizing what your brand is, you can create your brand statement. Your brand statement is highly valuable in projecting what you have to offer in the workplace and can be incorporated into the following:

-          Resume

-          Biography

-          Elevator pitch

-          Cover letter

-          LinkedIn profile

-          Twitter profile

-          Professional association profile

-          Board member profile

-          Website/blog

Before you start to write your brand statement, a good place to start is to identify your benefits, not your features. E.g a Volvo car has all the basic features you would expect from a car; 4 wheels, engine etc. But the benefit, which makes the consumer choose a Volvo car above the other brands, is its reputation for being safe. So, your “benefits” can be incorporated into your brand, distinguishing you from the competition.

e.g Human Resources Manager

Benefit: Interact well with diverse cultures and personalities.

Brand: Motivated, high energy, with a track record of successful results in reaching consensus across diverse cultures and personalities.


Remember that your brand statement is about who you are, not what you do. So avoid simply listing aspects of your job.

If you are unsure on your benefits, a useful way to find out is to ask your friends to describe your characteristics. You may be surprised with what they say.

Also, look to the people you admire. People tend to emulate those they look up to.


Good luck!


Next week: Social Media – Are You Protected?


Natalie Ngu

Research and Social Media Manager

Bishop Partners