The Importance of A Brand Statement

Bishop Partners - Tuesday, February 12, 2013

Do you have a brand statement? If not, what are you waiting for?


A brand statement communicates the intrinsic value of you, illustrating the benefit you bring to your surroundings. It is typically 1 – 2 sentences long and focuses on who you are, rather than what you do.


A brand statement acts as a filter.

-          It sets you apart from the competition, differentiating you in the market. It shows your “unique selling point.”

-          It provides clarity and focus both for you and any potential employers, helping to create the right opportunities.

-          It articulates your work and life goals.

-          It streamlines the search process and makes you easier to find by potential employers.


Next week: tips on how to write your brand statement.


Natalie Ngu

Research and Social Media Manager

Bishop Partners