Why Everyone Needs A LinkedIn Profile

Bishop Partners - Tuesday, March 05, 2013



Do you have a LinkedIn profile? Do you have a 100% Linked In profile? If you have answered no to either of these questions, then you should read on. Most recruiters and companies like Bishop Partners are increasingly using sites such as LinkedIn to search for talent. Not being a LinkedIn member could deprive you of landing your dream role! Read on to make sure you make the most out of your LinkedIn experience.


1.) Make sure your LinkedIn profile is 100% complete – this means you have jobs, companies, education and awards filled out and a profile picture. Remember that a LinkedIn profile is used as a resume by many recruiters, so treat it in the same way. You wouldn’t leave gaps in your resume so take care when editing your profile.  The more information the recruiter has upfront, the more efficient the search process will be.

2.) Upload a profile picture - A picture helps to create and reinforce your online brand and will help a recruiter identify you on the interview day. Remember that LinkedIn is a professional website, so use an appropriate picture ie a solo picture, not in a social setting and if possible in business attire.

3.) Use the “Skills & Expertise” box to fill in keywords - List as many keywords as possible that are relevant to your roles, capabilities, and interests. This will help you turn up on LinkedIn searches. 15 or 20 are a good number.

4.) Update your LinkedIn “Status” regularly- this can be linking to articles you have written or articles you are quoted discussing business accomplishments. If you are actively looking for a job, tell people what you are looking for! LinkedIn is a professional business network so this etiquette is perfectly acceptable. Be open about what you want. You will probably be surprised at how willing people are to help you in a job search.

5.) Make changes to your profile after every job change or promotion – don’t put yourself at a disadvantage by failing to let people (especially recruiters) know where you are in your career. Update your LinkedIn profile as you would your change of address at the post office. It really is this important!

6.) Include your website and blog links - Add suitable web links to the “Websites” section on your LinkedIn profile. This could be anything from your career blog to your Twitter profile and company websites. You only have 3 you can advertise, so choose wisely.

7.) Do not block incoming emails - The LinkedIn community encourages participation, so feel free to accept incoming communication from fellow LinkedIn users. If a recruiter contacts you and you are not interested, let him or her know, or better yet refer a friend. You never know when you may need the recruiter in the future. Also, LinkedIn actually lets you control how you receive emails and notifications, so you can adjust your settings if you wish.

8.) Increase your number of connections – Linked In allows you to use their webmail importer to connect with your professional network. There is also a “People You May Know” section which you should utilize. Remember, networking is key!

9.) Recommendations – They act as references on your profile. Ask your superior (past and current) for recommendations. The more you have, the more well rounded your profile will be. You can approve or reject the recommendations before posting them to your profile so don’t be afraid to ask!

10.) Join groups – get your professional name out to your relevant networks by joining and posting on groups. The groups are a way for you to show your expertise in your field by answering questions people have posted, and by posting questions and comments of your own. The more you help people in the group, the more likely they will want to assist you if you ever need guidance.


Next week: The Power of A LinkedIn Profile Picture


Natalie Ngu

Research and Social Media Manager

Bishop Partners http://bishoppartners.com/