Wendy Figueroa joins Discovery Communications US Hispanic

14-Mar-2012   |    Go Back

  Wendy Figueroa joins Discovery Communications
 as Director of US Hispanic Ad Sales
For immediate release
March 14th, 2012                   
 
We are pleased to announce the successful placement of Wendy Figueroa as Director of Ad Sales at Discovery Communications US Hispanic, effective March 7th, 2012. Wendy will be responsible for helping to maximise commercial revenues in the US market. Wendy will be involved in upgrading current active accounts and bringing in new business for both Discovery en Espanol and Discovery Familia.

Prior to joining Discovery, Wendy had progressed through Univision to Multi-market Senior Account Executive. At Univision Wendy gained a track record of consistently exceeding sales quotas. She forged and maintained excellent relationships with all key agencies and clients.  
 
Wendy earned a Bachelor of Business Administration at Pace University, New York and a major in marketing management. Wendy is fluent in Spanish and English.
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Discovery Networks Latin America/U.S. Hispanic consists of 13 media brands reaching 202 million cumulative subscribers across 38 countries and territories. The offices are headquartered in Miami with regional offices in Buenos Aires, Mexico City, New York City and Sao Paulo. The U.S. Hispanic networks are managed by this division's Miami headquarters with the ad sales offices in New York and Los Angeles.
  
The flagship network, Discovery en Español, is a success story in ratings and revenue performance. It offers the best of Discovery Communications in Spanish with a robust mix of non-fiction programming with six distinct programming genres. Discovery Familia is the emerging network with non-fiction lifestyle programming dedicated to Hispanic women.  This portfolio of networks is sold to national advertisers who target Hispanic consumer with Spanish-language TV.
 
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Since 1988, Bishop Partners has been dedicated to excellence in providing executive search consulting to the information, media/communications, and entertainment industries, with an expertise in melding technology and content in cable, publishing, entertainment, interactive/digital media, and related converging technology.
 
CONTACT:
Susan Bishop
President and Founder
Bishop Partners
212--986-3419, ext 301